Crew Clothing

Established over twenty years ago, clothing retailer Crew Clothing was facing an increasingly crowded mid-market sector. We were engaged to refresh the brand and put Crew in fighting shape for the next twenty years. We developed a new positioning for the brand that would help bring clarity to their offering. We then helped them roll this new strategy out across the brand so they could be confident and consistent inside and out.

  • - Brand positioning
  • - Brand identity
  • - Brand strategy
  • - Retail design
  • - Collateral & visual merchandise design
  • - Internal communications