DEEP HISTORY COAST
THE CHALLENGE
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"Make us as famous as the Jurassic Coast."
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THE ORGANISING IDEA
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"Explorers Welcome."
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DELIVERABLES
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Brand positioning, Brand values, Brand architecture, Brand guidelines, Logo and visual identity, Design system, Marketing strategy, Copywriting, B2B Guide.
Logo design
The ‘Deep History Coast’ of North Norfolk possesses a world leading collection of pre historical artefacts - an amalgam of environmental sites, found artefacts, museums, sites of special scientific interest, and a myriad of other visitor attractions and field centres.
With an ambition to develop a brand to rival Dorset’s Jurassic Coast, Whistlejacket was asked to develop brand positioning and associated values, a marketing strategy for the region, and then refine and develop the Deep History Coast identity.
We also developed a brand pack for local brand ambassadors and business partners to utilise and presented at ambassador workshops, recruiting new supporters for the programme. We also developed a new organising line for the programme - “Explorers Welcome”.
We developed tools that have been applied in social media streams, event initiatives, and made recommendations (since adopted) on setting up a DHC Trust to manage the brand moving forward, advice on brand licensing and Trademarking