HARPER ADAMS UNIVERSITY
THE CHALLENGE
“It’s time the world found out about the astonishing things we do to protect the world.”
THE ORGANISING IDEA
“Harper Adams is the university the world needs.”
DELIVERABLES
Brand manifesto, Design system, Visual identity, Undergraduate prospectus, Marketing collateral, Digital advertising, Social media,
Exhibition design, Copywriting, 3D Design, Media planning, Video.
Sustainability
Biodiversity
Animal Welfare
Soil Productivity
Robotics
Drone Technology
Food Security
Climate Change
One Health
If it matters to the world, it matters to us.
Manifesto statement
Whistlejacket was appointed by Harper Adams with a brief to get the university the recognition their work deserves, and to help them recruit under represented demographic groups of young people.
Harper Adams is a unique British University; a former agricultural college that today is totally focused on developing solutions to global challenges that endanger both humanity and the planet. Every degree at Harper Adams is designed to solve a pressing challenge affecting the world’s future - climate change, biodiversity, sustainability and food security.
We have been working with the Harper Adams team to develop: an inspiring new manifesto; a campaign line - “A Degree that Matters”; an evolved design system; a new 70-page prospectus; marketing collateral; print and posters; stands and banners; a brand video used in social media campaigns; and new digital communications campaigns (including advertising and paid social) for recruiting undergraduates in 2019 and 2020.
Undergraduate Prospectus 2021
Social media video campaign
